Seasoned leader with experience using real-world evidence to improve health
V. "Bala" Balasubramanian, Ph.D., MBA
- Serial Entrepreneur
- Demonstrated Business Success
- Expert in Real-World Evidence
Accomplished entrepreneur, innovator, thought leader, executive, product manager, author, and speaker with over thirty-seven years of global experience in Information Technology and management in Life Sciences, Financial and Technology sectors. Highly successful in creating and running new business entities globally, partnering with customers and business stakeholders, business and digital transformation, information management, service delivery management, portfolio and program management, and user-centered design. Thought leader and speaker within the Life Sciences industry (especially Regulatory, Clinical, Safety and Quality IT functions), leading several initiatives. Industrial Advisory Board Member for Graduate Programs at Rutgers and Seton Hall.
His substantial executive and field experience have helped hone his pragmatic views.
Profile overview
- IQVIA, SVP and Chief Scientific Officer
- Quintiles/Outcome Sciences Inc, SVP, Chief of Scientific Affairs
- i3 Research/Ingenix, UnitedHealth Group, SVP
- Epidemiology Resources, Inc. and the New England Epidemiology Institute, CEO & Chair of the Board
Areas of expertise
- Developing reliable real-world evidence (RWE), including person-generated health data
- Regulatory use of RWE for market authorization and label expansion
- Assessing the relevance and reliability of RWE for decision support
- Health data linkage
Education & Honors
- BA, Brandeis University
- Master of Public Health, Epidemiology, University of North Carolina
- PhD, Epidemiology, University of North Carolina
- Fellow, International Society of Pharmacoepidemiology
- Fellow, Drug Information Association
Recent External highlights
- Brandeis University, Trustee
- Drug Information Association, Scientific & Policy Advisory Council and former Director
- Duke-Margolis Center for Health Policy Research Planning Board
- OM1, Chief, Scientific Advisory Board
- University of North Carolina Gillings School of Public Health, Adjunct Professor of Epidemiology,
Publications
- Achieving Excellence in Regulatory Information Management, DIA, Amazon Kindle eBook, June 2024
- RIM Reference Model: Improving Efficiency, Compliance, and Interoperability, DIA RIM Working Group, DIA Global Forum, July 2022.
- Regulatory Information Management Whitepaper V2.0, DIA RIM Working Group, DIA, April 2021
- Data as a Strategic Asset in the Life Sciences, Pharmaceutical Commerce, December 2020.
- RIM Framework Interim Consensus White Paper, DIA RIM Working Group, DIA, January 2019.
- IDMP: An opportunity for information integration across the pharmaceutical value chain, Regulatory Rapporteur, TOPRA, January 2016.
- Social Media Overview for Life Sciences, V. Balasubramanian and Yves Guilnik, DIA Global Forum, April 2012.
- A case study in systematic hypermedia design, V. Balasubramanian, Michael Bieber, Tomas Isakowitz, Information Systems, Elsevier, 2001.
- Document Management and Web Technologies: Alice Marries the Mad Hatter, V. Balasubramanian and Alfred Bashian, Communications of the ACM, July 1998.
- A large-scale hypermedia application using document management and Web technologies, V. Balasubramanian, Daniel Porcher, Alfred Bashian, Proceedings of the eighth ACM conference on Hypertext, HYPERTEXT '97, April 1997.
- Designing in the real world, ACM Interactions, October 1995.
- A systematic approach to user interface design for hypertext systems, V. Balasubramanian and Murray Turoff, Proceedings of the Twenty-Eighth Annual Hawaii International Conference on System Sciences, IEEE, January 1995.
- Hypermedia: An Applications Perspective, The X Journal, May 1994